Dear Readers,
We have developed over the past month a growing appetite to know more about Revenue Management. Despite some weeks without posts (due to a heavy workload for both of us), we haven’t forgotten about RM and we still believe it is a great management technique: The only thing we want is to find out more, and publish a content that is as insightful as possible!
Julien reached the end of his curriculum and had to hand over his thesis. Needless to mention that the core subject was Revenue Management, with the following approach: After a quick review of the basic concepts, he explores how RM creates value and then demonstrates how decision processes are affected by RM.
We are going to publish on our blog some adapted extracts of this thesis, together with prospective articles (e.g. is there a critical size for RM to be implemented?)
The first of a series will be about the sustainability of the value creation allowed by RM in a company. We hope this will trigger reactions!
See you soon
Yoann and Julien
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